We meet challenges with courage and creativity, to realise our dreams.

We carry out kaizen continuously, aiming to achieve higher goals.

We practice genchi-genbutsu by going to the source to analyse problems and find their root causes.

Once a decision is made, we move quickly to carry out the plan, with passion and a sense of mission.

We seek to do our best, act professionally and take responsibility for our actions.

We respect the values of other cultures and accept differences, with an open mind and a global perspective.

As a good corporate citizen, we do what is right and contribute to society.

We respect the individual and use teamwork to produce the best result.